Digital Marketing- Tools ,Trends & Technologies by IIC & Dept. of Management

On the ocassion of National Technology day Entrepreneur Development Cell(ELITE) Institute Innovation Council and Department of Management, BBDITM celebrated the day by organizing workshop on ” Digital Marketing- Tools ,Trends & Technologies”. The resource person Mr Asit Pathak , Director ,Digipodium,Lucknow said when someone is interested in your business, whether it’s in your niche or they are curious about your brand,the first thing they will do is research online and see what they can find out about you.In today’s digital age ,customers expect to find a website and social media presence.If any business has an online presence but your competitors are easier to find as they rank higher in search,you still might not be found .Along with creating a website,learning what Search Engine Optimization is and why it is important will help you outrank competitors by being the first name that a prospect finds on a Google search.He covered various important features of “Digital Marketing” by conducting live demo.It was quite insightful and interesting session ended by the question and answer round.Here I am sharing some catch sight of the event.